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Since Google is phasing out cookies by 2024, the importance of collecting email addresses, names, mobile numbers, and zip codes is becoming more important to both big advertisers and local business
According to Google, SEO keyword search is up 50% meaning is much easier to be found on search, for keywords tied to your business based on your business content/presence, on the search and social web. SEO is one of the top ways to drive traffic and sales to your site.